The Alpha Direct Difference

Awesome Service

Outstanding Value for money

Easy Claims Process


Alpha Direct is an Approved Insurance Company in terms of the Insurance Industry Act (CAP 46:02), and is licensed to underwrite all risks classified as "Short-Term" under the Act. Please contact our office to request a copy of our current insurance license as issued by the Non-Bank Financial Institutions Regulatory Authority (NBFIRA).

Should you wish to provide feedback on any matters relating to our compliance or non-compliance with the Insurance Industry Act, please contact our compliance department at:

Tel: (+267) 392 8264


If any Insurance Industry Act-related complaint is not resolved, you may then refer the matter to the Non-Bank Financial Institutions Regulatory Authority (NBFIRA):

Phone: (+267) 310 2595 / 368 6100

Fax: (+267) 310 2376 / 310 2353



  • 3rd floor Exponential Building,
  • Plot 54351 New CBD,
  • Off PG Matante Road,
  • Gaborone.
  • Private Bag 00314, Gaborone

Fraud reporting

As part of our crime prevention initiative and in line with Corporate Governance, a Fraud@Alpha hotline has been set up. The aim is to promote zero tolerance towards unethical behaviour.

This serves to inform you of what may be reported:

  • - Fraud or potential fraudulent behaviour or activity and/or

  • - Any dishonesty pertaining to any facility or claim

  • - Any information you might think is relevant to our cause

If you have reason to believe or witnessed any of the above and related activities by staff, clients or service providers is, contact the Fraud@Alpha hotline on 392 8264. Alternatively, please send an e-mail to

How to Handle Customer Complaints?

Download Complaint Handling Procedure (PDF)