The Alpha Direct Difference

Awesome Service

Outstanding Value for money

Easy Claims Process


By using this website or our mobile app, you understand and agree to the following:

We reserve the right, at our discretion, to modify or remove portions of this internet privacy policy at any time. This privacy policy is in addition to any other terms and conditions applicable to the web site / mobile app. Alpha Direct makes no representations about third party web sites that may be linked to this web site or app.

This privacy policy should be reviewed regularly to ensure that you are updated on changes made to its content.

Alpha Direct Insurance Company (PTY) Ltd. (Alpha Direct) recognises the importance of protecting your personal information.

Alpha Direct defines personal / individual information as all information specific to yourself or your device that you provide to us over the Internet or any other channel. This includes personal data that you provide us to obtain an online quotation, questions you ask via e-mail or your personal policy data that you may wish to review or amend.

Alpha Direct maintains the utmost regard for the privacy of all our clients and will use collected personal data as appropriate in the normal course of business to provide you with the products and services requested. Alpha Direct will also use this information to positively identify you when you contact us online, over the phone, email or other medium.

Alpha Direct does not and will not sell or provide personal information to third parties for explicitly unauthorised use. We may, however, share personal information with our business partners if that information is required to provide the product or service that could be directly associated with your insurance with us. However, our business partners will adhere to using any information only as directed by Alpha Direct.

We value the information that you choose to provide us and will, therefore, take reasonable steps to protect your personal information from loss, misuse or unauthorised alteration. The information we maintain concerning our customers is stored in databases that have built-in safeguards to ensure the privacy and confidentiality of that information.

Alpha Direct uses the best technology and encryption to prevent unauthorised access to your personal information when registering and transacting on our Website.

When you use the online services or facilities provided by us, access to your personal information or to transact on-line would require a policy or claim number, username, and password to validate your identification and enable access to our secure environment. You should keep this information confidential and ensure that you do not disclose it to anyone. Therefore to ensure continuance in preventing unauthorised access to your information we recommend that you change your password on a monthly basis or, immediately should your password be compromised in any way.